The crunch on crunches
Each time you perform an abdominal crunch, you are flexing your spine forcefully and repeatedly, which causes it more stress than it is designed to handle. Over time, it puts excessive strain on the part of the lower back that has the most nerves, leading to its wear and tear.

According to True Fitness Master Trainer, Wendy Cho, another way of activating the core would be to do stability exercises, as anything that challenges one’s balance would activate the deep core muscles. Wendy says: “One simple exercise I do with clients is just standing on one leg and then taking them through gentle movements still on that one leg. And then increase the level of difficulty gradually.”

In fact, sit-ups or crunches only focus on toning the rectus abdominis muscle, a pair of flat, long muscles that run the length of your abdomen, and neglect working your core muscles. These comprise the deep muscles in your back, abdomen and pelvis – what you rely on for daily living as well as sports and recreational activities.

To more effectively strengthen your abdomen and avoid back pain, try these exercises for a good core workout.

Medicine Ball Slams
Hold the medicine ball overhead, then slam it into the ground as hard as you can, while keeping your abs tight and breathing out.

Bridges
When you exercise your abs, you also need to maintain your low back strength. You can do a low back strengthening bridge by lying on your back, then pushing your hips up towards the sky while keeping your feet flat on the ground.

Front Planks
Get into a belly-down position with your elbows bent and your body supported by just your forearms and your toes. From here, you can simply hold this plank position, or you can tap your feet or alternate between reaching with each arm.

Woodchopper
In a standing position, hold a dumbbell, medicine ball, elastic band or cable above your body and to the side of your shoulder, and diagonally rotate with extended arms from above your shoulder, down and across your body to the outside of your hips -- just as if you were holding an axe and chopping a block of wood.

Cable Torso Twists
In a standing position with your feet firmly planted and knees slightly bent, hold a cable or elastic band at arm's length (keep your arms straight) and twist your body.

Source: http://www.quickanddirtytips.com/get-fit-guy